Facebook CEO Mark Zuckerberg said that he was rolling out the privacy controls demanded by European regulators to Facebook users worldwide because “everyone cares about privacy” and promises ‘EU style’ safety measures for Facebook users talking at the VivaTech trade fair in Paris before new European data protection rules come into force Zuckerberg said Europe’s history had made its citizens particularly wary when it comes to data collection.
That’s more recent in your memory than what we have in the US or other folks around the world.” But “everyone cares about privacy. That’s not only here, that’s a global thing,” Zuckerberg said, confirming he would extend the protections demanded by the EU’s General Data Protection Regulation- including on facial recognition – to Facebook’s two billion users worldwide.This is ‘EU style’ safety measures for Facebook users.
‘EU style’ safety measures for Facebook users :
“We’ve been very clear that we’ll roll out the same controls all around the world,” he said, adding that “good regulation” would increase user trust in how tech giants use their data through ‘EU style’ safety measures for Facebook users. For weeks Facebook has been asking European users if they agree to be targeted by advertisers and allow Facebook to use a facial recognition tool on their photos and videos.
Facebook already offers ways for people to edit their profiles, or opt out of these types of targeted ads, according to a spokesperson. Instead, the update announced Tuesday is that Facebook will simply be reminding people to review this information.
It will eventually prompt users in other parts of the world, including the U.S., to do the same, but it will start this week with those in Europe.
It will now put those questions to all its users. about safety measures. “As launches ‘EU style’ safety measures for Facebook users, we’re asking everyone on Facebook to review important information about privacy and how to control their experience,” Erin Egan, the company’s privacy manager said in a statement.