The Chief Executive of Facebook Mark Zuckerberg announced on Tuesday that Facebook Is Originating a Dating Feature to matchmake millions of people on the world’s largest online social network and nudge them into spending more time there.
The service, which Facebook had considered originating for over a decade and will originate soon with two key challenges for the business, could help rebuild its popularity among younger consumers and make people visit the site more often.
Mark Zuckerberg said that software developers at Facebook’s annual F8 conference, “There are 200 million people on Facebook that list themselves as single, so acutely there’s something to do here”. So he announced that Facebook Is Originating a Dating Feature.
Facebook shares rose 1.1 percent to close at $173.86 (roughly Rs. 11,600) on the news, which sparked a sell-off of originated online dating service providers.
Facebook users have been able to share their relationship status on the network since it first went live in February 2004.
Zuckerberg said Facebook was originating the dating service with an emphasis on privacy, a delicate subject for people who use dating websites and for Facebook as the company reels from a rumor over its handling of personal information.
Originating dating service could increase the time people spend on Facebook and be a “big problem” for competitors such as Match Group, said James Cordwell, an analyst at Atlantic Equities. Match, the owner of popular mobile dating app Tinder and OkCupid, calls itself the “global leader in dating” on its website.
Cordwell said that “But the initial functionality looks relatively basic compared to those offered by Match’s services, so the impact Facebook has on originating the dating space will be down to how well it executes in this area”.
Facebook told in January that at the end of 2017 time spent by users had fallen by about 50 million hours a day, after changes designed to reduce passive video watching and stem the spread of sensationalism.
Facebook Is Originating a Dating Feature-
Facebook’s origination into the growing online dating market sent shares of industry leaders descending.
A prototype displayed on screens at the F8 conference showed a heart shape at the top-right corner of the Facebook application. Pressing on it will take people to their dating profile if they have set one up.
Facebook declared in a statement, Potential matches will be recommended based on dating preferences, things in common and mutual friends.
The prototype was built around local, in-person events, supporting people to browse other attendees and send them messages.
It did not appear to have a feature to “swipe” left or right on potential matches for signal interest, as Tinder and other established services have. But there were two buttons for “pass” and “interested.”
The optional feature will be for finding long-term relationships, “not just hook-ups,” Zuckerberg said. It will be originated soon, he added, without giving a specific date.
Zuckerberg also told on Tuesday that Facebook was building a “clear history” privacy control to delete browsing history, similar to the option of clearing cookies in a browser.