Fertilizer major IFFCO has partnered with Singapore-based technology firm iMandi IFFCO e-commerce platform for farmers with an investment of about Rs 80 crore. An e-commerce app, ‘IFFCO iMandi’, has been launched that would cater to 5.5 crore farmers already associated with the cooperative. A web portal has also been developed.
IFFCO introduces e-commerce platform for farmers subsidiary IFFCO eBazar Ltd has taken 26 per cent stake in iMandi Pte Ltd. The remaining 74 per cent is with I-tech Holdings and some other investors.
“After spearheading the campaign across India to sensitize the farmers about the use of online and digital transactions, we are proud to come up with an app ‘IFFCO iMandi’. It is a ‘one stop shop’ for agri inputs and produce, FMCG, electronics, loans, insurance etc,” IFFCO Managing Director U S Awasthi said that then IFFCO introduces e-commerce platform for farmers.
IFFCO e-commerce platform for farmers –
iMandi would address all needs of the farming community and aims to cater to captive user base of 55 million farmers, he added. IFFCO introduces e-commerce platform for farmers and the app was launched in Chandigarh yesterday.V K Agarwal, founder of iMandi Pte, said about USD 12 million has already been invested to launch this app and portal while another USD 18 million would be infused to add more features, including the facility for farmers to sell their produce.
“We are targeting to reach GMV (gross merchandise value) of USD 5 billion in the next two years,” he added. “iMandi” is available for download at Play Store and App Store for Android and iOS phones and accessible on web at www.iffcoimandi.in.
IFFCO introduces e-commerce platform for farmers and Apart from buy-sell, the app has features like communication (chat and calling), entertainment and information/advisory content to keep the farmers engaged.
IFFCO introduces e-commerce platform for farmers and under the agriculture inputs marketplace, farmer can presently buy all IFFCO products, including fertilizers, agro chemicals and seeds at a discounted price and get free delivery at their doorstep.