Twitter’s new political ad rules as per guidelines for political advertisements on its platform, asking advertisers who wish to target the US with political campaigning ads to file for certification and adhere to fresh rules.
“In addition to Twitter’s new political ad rules, all political advertisers must comply with applicable laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates for the countries where they advertise,” the micro-blogging platform said in a blog post late Thursday.
The Twitter’s new political ad rules applies to ads purchased by a political committee or candidate registered with the Federal Election Commission (FEC) or ads advocating for or against a clearly identified candidate for Federal office in the US. Foreign nationals are prohibited from targeting political campaigning advertisements to the US, as Twitter said.
Twitter’s new political ad rules :
“The policy, which will go into effect this summer ahead of midterm elections, will look towards preventing foreign election interference by requiring organizations to self-identify and certify that they are based in the U.S., this will entail organization registered by the Federal Elections Committee to present their FEC ID, while other orgs will have to present a notarized form, the company says”.
The Twitter handle associated with the certified ads account must provide profile photo, header photo and the website must be consistent with the Twitter handle’s online presence. This is the guideline for Twitter’s new political ad rules.
Another guideline for Twitter’s new political ad rules is “Bio must include a website that provides valid contact information. If the handle name is not related to the certified entity, the bio must include the following disclaimer: ‘Owned by (certified entity name)’,” said Twitter.